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	<title>The World According to Bruce</title>
	<link>http://www.theworldaccordingtobruce.com</link>
	<description>Providing light at the end of YOUR tunnel</description>
	<lastBuildDate>Tue, 26 Jan 2010 00:35:38 +0000</lastBuildDate>
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		<title>Humor For Lexophiles (Lovers Of Words)</title>
		<description><![CDATA[Words have always fascinated me. It started with oxymorons many years ago and it led to my first book on the subject. Words can  almost always be interpreted in multiple ways.
The following compilation of puns began as an e-mail several years ago. Although there are not oxymorons, they   lend themselves to humorous interpretations. I think it&#8217;s [...]]]></description>
		<link>http://www.theworldaccordingtobruce.com/the-lighter-side/humor-for-lexophiles-lovers-of-words/</link>
			</item>
	<item>
		<title>Am I Smarter Than A Fifth Grader? I’m Not Sure!</title>
		<description><![CDATA[New ways of learning]]></description>
		<link>http://www.theworldaccordingtobruce.com/the-lighter-side/am-i-smarter-than-a-fifth-grader-i%e2%80%99m-not-sure/</link>
			</item>
	<item>
		<title>LIVING IN A FURNACE IN A BLACKOUT</title>
		<description><![CDATA[The temperature was 111 degrees.]]></description>
		<link>http://www.theworldaccordingtobruce.com/the-lighter-side/living-in-a-furnace-in-a-blackout/</link>
			</item>
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		<title>Dining With Friends</title>
		<description><![CDATA[I got frustrated with several of the restaurants we were going to. I love the company of our friends and look forward to our monthly rendezvous. What frustrated me was the restaurants themselves.]]></description>
		<link>http://www.theworldaccordingtobruce.com/the-lighter-side/dining-with-friends/</link>
			</item>
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		<title>Client Relationships Are Like A Marriage</title>
		<description><![CDATA[There may be issues of product or design with your clients and prospects can be, in some ways, like a marriage. No, you don't have to sleep with them. But in a theoretical sense you may have to be in bed with them.]]></description>
		<link>http://www.theworldaccordingtobruce.com/advertising-and-marketing/client-relationships-are-like-a-marriage/</link>
			</item>
	<item>
		<title>A True New Yorker</title>
		<description><![CDATA[YOU MOVE 3,000 MILES AWAY, SPEND 10 YEARS LEARNING THE LOCAL LANGUAGE AND PEOPLE STILL KNOW YOU'RE FROM BROOKLYN, LONG ISLAND OR THE BRONX THE MINUTE YOU OPEN YOUR MOUTH.]]></description>
		<link>http://www.theworldaccordingtobruce.com/the-lighter-side/a-true-new-yorker/</link>
			</item>
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		<title>The Horrors of HMO&#8217;s</title>
		<description><![CDATA[Trying to call your doctor for an appointment or trying to get a prescription or (God forbid) trying to actually talk to a human can be and more often than not, is a daunting experience. ]]></description>
		<link>http://www.theworldaccordingtobruce.com/advertising-and-marketing/the-horrors-of-hmos/</link>
			</item>
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		<title>Cooking Up Spicy Bottom Line Profits</title>
		<description><![CDATA[How can you spice up your bottom line? The obvious answer is likely to be, increase sales and margins. That' s very logical but the real question might really be, what's the best way to go about it?

]]></description>
		<link>http://www.theworldaccordingtobruce.com/advertising-and-marketing/cooking-up-spicy-bottom-line-profits/</link>
			</item>
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		<title>In Advertising, Bad News Always Travels Faster Than Good News</title>
		<description><![CDATA[You know when else I feel cheated? When a company advertises a product or service and it isn't as promised in the ad.

]]></description>
		<link>http://www.theworldaccordingtobruce.com/advertising-and-marketing/in-advertising-bad-news-always-travels-faster-than-good-news/</link>
			</item>
	<item>
		<title>My Personal Mission</title>
		<description><![CDATA[Somebody once helped me out, the way I'm helping you. If you really want to pay me back, here is what you do: Do not let this chain of love end with you.'
]]></description>
		<link>http://www.theworldaccordingtobruce.com/advertising-and-marketing/making-people-feel-goo/</link>
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