Jumbo Shrimp,
The Ultimate Oxymoron Book

100 colorful, very funny illustrations including: Criminal Lawyer, Pretty Ugly, Microsoft Works and much, much more.

Oxymorons for Grownups

56 beautiful 4 color, hilarious illustrations including: Almost Finished, Love Hurts, Internal Revenue "Service", One size fits all,
and more...

About Bruce

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Bruce Fein is a "retired" ad man and creative guru. He owned and operated his own ad agency in Northern California for 15 years before taking early retirement. His background is in creating unique ways of writing and delivering his clients' advertising messages and it has served him well.

"It has always fascinated me how people can misinterpret even the simplest words and phrases. I have made it my mission to adhere to the 'keep it simple' philosophy in both my personal and professional life". He started on this path soon after he saw a performance by the comedian George Carlin. Carlin talked about how we mistake the meaning of words like: Jumbo Shrimp and Military Intelligence. People tend to laugh at the improbability of these kinds of words.

"Retirement isn't for me" Bruce says, "there is still so much more to do". Currently he does independent consulting in advertising, marketing and copywriting at The World According To Bruce.

He is a world class Master cribbage player and an inveterate collector of "stuff". He collects wine, limited edition crystal figurines, used wine corks and God knows what else.

Bruce is a marketing specialist and holds a Bachelor of Science degree from New York University.

He is happily married to 2 wives. His beautiful wife Ginger and his loving dog Bingo.

Get in Touch with Bruce

You can contact Bruce at

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Donate to Bruce

It is Bruce's desire to share his "oxymoronic work" with you freely. If you find value in the ebooks and would like to share some with Bruce, please feel free to offer him a small pitance of your appreciation.